For guest post and co-marketing strategies to be more worthwhile, you should give priority to allies who have an audience with a Business Email List affinity with yours or are in the same area of action. Thus, Google can notice the relevance of your content and the backlink for the user. In addition, you must find reliable allies, whose website has authority Business Email List and quality, so that it transmits more link juice to your pages. This evaluation Business Email List of the partners' website can be done with a metric given by Moz: Domain Authority (DA) .
This metric gives a score from 1 to 100 that shows the probability that a website appears well positioned in Google. The higher the score, the more Business Email List chances you have to reach the top. Thus, when looking for allies for Business Email List off-page SEO strategies, prioritize those who have a higher Domain Authority than yours, so that they can transmit Business Email List authority to you. Apply redirects on broken links We said that SEO off page encompasses factors that are not under your control. And this is true, as backlinks depend on other Business Email List websites. But this is where a practice arises that depends on you to get more results with backlinks.
We are talking about the redirection of broken links, which indicate the correct page for which the users and the robot should Business Email List be directed. Let's explain it better. It is natural that pages cease to be part of a website throughout its life. URLs change, content is updated and there are pages that are simply excluded. When this happens, the Business Email List usually display the famous 404 Error , a code that says the page was not found. With Error 404, the user is left without the content they were looking for, the robot ends the crawl Business Email List and the relevance of the backlinks is lost.